Tag: WOMEN

Android devices seem to be striking out with the ladies, at least according to one survey. Only 5% of women would consider an Android device as their next phone, says a survey of 78,835 mobile phone customers in the UK. That's compared to 11% of men, more than twice as many. ReadWriteWeb reports that the study, which claims Android is the poster child for how not to market to women, will be ...

Yahoo! launched a new site this morning called Shine aimed at women aged 25-54. All the news accounts we've read trumpet how Shine plans to package news and information of interest to females. When we visited the site, all we really wanted to do was scream. Oh, boy! According to Shine, all women care about fashion, beauty, love, and astrology! Geez, Yahoo!, stereotype much? So, what would the ...

Recently I was interviewed by a graduate student who was working on a thesis about representations of female sexual empowerment in popular culture. Much of our conversation centered on women's usage of the internet. One of the first questions she asked me was whether I thought there was still a stigma against women being openly sexual online. After stumbling over my words because I couldn't get ...

New social bookmarking site SugarLoving is a great example of an excellent idea that's terribly executed. The idea is that women will use the site to share stories they think will be of interest to other women. Instead of being well-rounded and smartly put together, though, it screams OMG!! Ponies!!1!!! Here's what SugarLoving does right: the site clearly understands that sites like Digg and ...

This report from Pew Internet and American Life examines the different ways men and women use the Internet. It says that women "view the Internet as a place to extend, support, and nurture relationships and communities" while men "tend to see it as an office, a library, or a playground." Also, men are more likely to go online daily and more likely to do it several times a day, ...