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Tag: WEB-ANALYTIICS

Yahoo! buys web analytics service IndexTools

Yahoo! could be preparing to launch a Google Analytics competitor. The big Y has acquired Tensa Kft, makers of IndexTools. Yahoo! will integrate IndexTools with its current analytic tools to help build the company's advertising network. The services will first be available to members of the Yahoo! ad network, but eventually the company plans to build a system that will let third party developers ...