Tag: WEB TRAFFIC

One of the largest companies tracking web traffic is changing its measuring stick. The Associated Press reports that Nielsen/NetRatings will replace page views with time spent on a website as its primary tool for measuring traffic. Folks have known for a while now that page views don't really tell you what's happening with your site. For example, some of the most visited sites on the internet ...

If you've ever played the web traffic game, where big numbers can mean big advertiser dollars --and small numbers can mean going bust -- you're probably keenly aware of the lousy accuracy of "panel" based sampling methods used to rate and rank sites against each other. BusinessWeek takes a look at how inaccuracy means trouble for some web upstarts, and at the ongoing struggle by some to ...