Tag: TEEN

Taking a look at comScore's comparison of 2009 vs. 2010 webmail use, a couple things are pretty clear. Older users are finally starting to see how Web-based email is useful and getting into the swing of things. That, in turn, seems to be causing teenagers to turn up their noses and flee services like Gmail and Hotmail in droves. OK, maybe it's not the increase in older users causing teens to ...

Pew Internet released a report yesterday called Social Media and Young Adults that shows teen blogging down by 50% over the past four years, even as blogging increased among those over 30 years old. The report also shows that teens are not very likely to be Twitter users (only 8% of internet users between the ages of 12 and 17 report using the service), even though they are heavy users of almost ...

The Pew Internet & American Life Project just posted its findings on teens and the web, and it seems to have uncovered much of what we already know about the internet. Here's a bullet point summary of the major findings. With each point, we'll try to name site/service who's users would stereotypically match. AIM: 93% of American teens (ages 12-17) use the web. Many of them use the web to ...

Email seems like the safest -- in terms of durability and longevity -- internet application that could possibly be conceived. It's simple, it works, and aside from the problems with spam, it's pretty foolproof. Not so fast Mr. Assumption, teens in large numbers say that email just isn't cool, and that social networks are providing more reliable and easier communication than the old standard. ...

I love the title of this Advertising Age article: Wal-Mart Tries to Be MySpace-Seriously. Because it's so apropos. If you were asked to name 50 companies poised to capture the hearts and minds of hip, young Americans, I doubt Wal-Mart would be on, or even anywhere near, your list. But that doesn't stop it from trying: The HUB (School Your Way) is Wal-Mart's answer to MySpace, and it's worth ...