Tag: TARGETED

Tables have turned since the ousting of former Yahoo CEO Terry Semel, with Jerry Yang regaining control, companies have been bought, and Yahoo is again heading upward. One area still lacks however, advertising. Yahoo has been slow to market with their online advertising solutions. Microsoft and especially Google still have them beat in this area. Is that about to change? Yahoo has developed some ...

eBay sellers this week have discovered one of the first major results of the handshake between Yahoo! and eBay that happened back in May: targeted ads that appear (for now) only on search result pages that yield no items. Apparently, many of the sellers who complained to eBay had no prior knowledge these ads were being introduced, but eBay's North American president Bill Cobb stated in May that ...

Windows Live Mail Desktop, the confusingly-named Microsoft app that will let you access e-mail from multiple sources including Hotmail, Gmail, and AOL, is getting contextual (targeted) advertising, according to ClickZ. The program, which is still in closed beta, utilizes integration with Microsoft's Active Search to display ads based on the content of your e-mail messages, much like similar ad ...