Tag: STUDY

We like studies here at Download Squad. There's a certain mystique about them. Such cold, hard data. So official-sounding, yet prone to error, prone to being misused as a weapon rather than as a learning tool. Here's a new study to chew on. According to this study, a meager 6% of people online are contributing 50% of the clicks to display advertisements. Yes, you read that right. This 6% ...

According to a new report from the Newspaper Association of America, online readership for newspaper web sites grew by more than 3.6 million in 2007, up 6 percent from 2006. So, in spite of traditional newspaper sales drying up, the newspaper companies are finding ways to grow their readership. At this point, you might be asking, "what's a newspaper?" It's that simple collection of ink on thin ...

The Pew Internet & American Life Project just posted its findings on teens and the web, and it seems to have uncovered much of what we already know about the internet. Here's a bullet point summary of the major findings. With each point, we'll try to name site/service who's users would stereotypically match. AIM: 93% of American teens (ages 12-17) use the web. Many of them use the web to ...

You know those 15,274 friends you have on Facebook, MySpace and other social networks? We know you're going to find this hard to believe. But they're not actually your friends. Well, not close friends anyway. We know, it's shocking, but it turns out that if you asked 15,268 of them if you could borrow a car, odds are they'd say no. Well, while that may have seemed obvious to most of us, that ...

Internet research firm comScore says the average U.S. computer had an average of 3GB worth of MP3 files, and over 300MB worth of WMV (Windows Media Video) files. The study looked at computer hardware and software configurations in April. Here are a few other interesting findings: Hard drive capacity is on the rise. Over the first four months of the year, the number of computers with hard ...

An article on NewScientistTech via Slashdot alerts us that many people these days are addicted to the Internet, and may be as clinically ill as alcoholics. Apparently Internet addicts try to hide their online activities and go online to get rid of a bad attitude (most likely trolling blogs), a habit that researchers say is dangerous and isn't healthy. First off, I thought most of us who are ...

According to a study done by Forrester Research, widespread consumer distrust of Microsoft could lead to massive defections that could help Apple double its PC market share. In the study, which was done before Apple's switch to Intel, 5.4 million households gave Microsoft a rating of "mistrust a lot" or "mistrust a bit," and Forrester says that "compared with all Microsoft ...