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Tag: SEO

Wordpress gets A/B testing for headlines with Headline Split Tester plugin

If you're not sure whether your blog's audience is responding better to keyword-heavy, all-business headlines or quirky, feature-y ones, Wordpress now lets you test two headlines for each post with a new plugin. Headline Split Tester allows you to enter two headlines for every post and automatically choose one at random for each reader. Eventually, whichever headline gets more clicks becomes the...

Blekko, the "Slashtag" search engine is slow, cumbersome, and just plain broken

Blekko, despite how it sounds, is a search engine -- not a euphemism for vomit. It's a search engine that, in its quest to go up against bigger opponents like Google, Bing, and Yahoo, has tried to set itself apart by lumping operators into "slashtags," calling itself "social," and touting how "open" and "transparent" its search results are. It also tries to put an overwhelmingly positive spin...

WordPress.com can now tap Zemanta's magic photoifying, taggy and related linky juice

Despite being posted by someone with a thoroughly unbelievable name ('Joy Victory'? Really?), I can confirm that WordPress.com users now have access to Zemanta's rather sexy functionality. Zemanta, if you've not heard of it before, is best explained as a blogging buddy. It doesn't write your blogs for you, but it can help your posts along. As you write your posts (and update your title),...

Report: Google leads Bing, Yahoo!, and Twitter -- in malware distribution

When you're the big dog, evildoers are more likely to target you with their nefarious schemes. That's certainly the case with desktop malware and Windows -- it's the most popular computing platform by a wide margin, so it gets the most attention from malware developers. The same is apparently true for Google when it comes to distributing malware. In a recent report, Barracuda Labs found that...

Bing reboots webmaster and SEO tools

If you run a website and you care about getting your site listed in relevant search results, then you may want to check out the brand new Bing Webmaster Tools. When Microsoft first launched Bing, they started inviting feedback from web site administrators and SEO specialists about what they thought of Bing's initial Webmaster Tools. Microsoft reports that users consistently asked for more...

Facebook launches Open Graph search engine, prepares for world domination

Is the "like" about to replace the link as the Web's main currency? If Facebook's Open Graph continues the way it's going, it's possible. Open Graph now includes "liked" pages in search results, with the number of likes playing a role in rankings. Basically, it's like a parallel universe Google, where SEO depends on playing Facebook's game and including "likes" on your page. AllFacebook has been...

WooRank summarizes your website in a few seconds

Competitive? Run a website? Curious to see how your favorite sites rank? I have just the thing. WooRank is a new service that summarizes your entire website in one decidedly useful shot. Highlights include: Traffic estimation numbers using Google data, Alexa & Compete rankings An internal site SEO analysis with a Text/HTML ratio Off-site SEO with link counts from Delicious, Digg,...

Quix adds tons of useful functions to your browser via a single bookmarklet

We've written about bookmarklets plenty of times before here on Download Squad. They're a great (nearly) zero-footprint way to add add-on or extension-style functions to your web browser. Quix is a little different than many of the marklets I'm currently using. It's a bit like the run box on your Windows computer. Click Quix on your browser's bookmarks toolbar and an entry box appears -- into...

Webmaster 101: Keyword Metatags don't mean a thing

No matter whether you're a web-developer, blogger or website owner, you've no doubt heard of metatags. These small snippets of information are great for hinting at the page's content - however since their inception, these tags have been open to abuse in attempts to game search engine results, none more-so than the "Keyword" metatag. In recent years, Google has long-ignored the keyword metatags...

Adobe makes Flash searchable, Flash designers rejoice

UPDATE: E.W. Scripps SEM Manager Paul Petersen weighs in on the SEO impact of Adobe and Google's announcement. Adobe's Flash technology has long been the bane of efforts to create a Web site or application that can be indexed by Google, Yahoo! or other search engines. What it lacked in search engine optimization (SEO), Flash made up in offering designers an infinite playground for creating...

Create safety signs online with Sign Builder 2.0

If you've ever needed to quickly make an industrial safety sign of some sort, check out Sign Builder 2.0. Using this site, you can create safety signs, ANSI signs, hazardous materials signs, or lockout tags quickly. Registration is required, but once you have a free account it's a simple matter of choosing the type of sign you need to generate, and adding your text. The site will instantly...

NSFW? No SEO for you!

What's your first thought when you hit a Blogspot blog that slaps this warning screen in front of your face? Some readers of this blog have contacted Google because they believe this blog's content is objectionable. In general, Google does not review nor do we endorse the content of this or any blog. For more information about our content policies, please visit the Blogger Terms of Service My...

Google speeds up indexing, but at what cost?

A few months back Google changed the way it indexes web sites. Now the world's most popular search engine can find and index a web page moments after it's updated. This is great if you want to make sure the newest information always shows up when you enter a search term. But while getting it first matters, so does getting it right. Yesterday Google posted one of their custom logos celebrating...

Google removes thousands of malware sites

On Monday, Sunbelt Software's security blog revealed that thousands of malware redirects were showing up in search engine results. Network bots designed to post relevant keywords and spam links in various online forms (think forum posts or blog comments) helped attackers claim high-ranking search engine positions for various obscure and seemingly innocuous search terms. According to Sunbelt, two...

Have you taken your website to SEO school? Website Grader

School is in session. Your website is the pupil, and Website Grader is the teacher, its time to let this seo tool measure your online marketing successes or failures. Website Grader is a search engine optimization tool that analyzes websites to see if they are up to scratch with search terms, and ensures online marketing effectiveness. Website Grader takes into account traffic, social ranking,...