Yahoo! diving into personalized search
Moving into the space pioneered by Rollyo, Yahoo! has launched Yahoo! Search Builder, which essentially allows users to create customized search engines based on parameters of their choosing. Like Rollyo, Yahoo! Search Builder lets you create a search engine for a particular site or a collection of sites, or the entire web. For example, you could set up a personalized search for all of your ...
Over at Read/WriteWeb Ebrahim Ezzy has written an interesting article called Search 2.0 vs Traditional Search, which inspects some of the next-generation search technologies that are showing up. Ezzy calls Search 2.0 the third generation of search engines (go figure)--whereas first-generation search (e.g. AltaVista) ranked by content and second-generation search (e.g. Google) ranked by link ...





