Tag: RIGHTMEDIA

Yahoo! owned RightMedia has been serving ads to popular networks such as MySpace, Bebo and Photobucket that could wreak havoc on visitors' machines. The Trojan which was reported to have been inserted by a third party ad server, was tracked down to RightMedia. The infected banner ad supposedly ran several million times over a three week period after it was first spotted on August 8th by a web ...

When Google goes and buys DoubleClick and Yahoo! responds by purchasing Right Media, what does that leave for companies like AOL? How about behavioral-targetting ad firm TACODA? Today AOL (this blog's parent company) announced that it has entered into an agreement to acquire TACODA. AOL plans to use TACODA's targeted advertising technology to extend its own ad network. TACODA currently serves up ...

In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock. This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the ...