Tag: RIGHT MEDIA

When Google goes and buys DoubleClick and Yahoo! responds by purchasing Right Media, what does that leave for companies like AOL? How about behavioral-targetting ad firm TACODA? Today AOL (this blog's parent company) announced that it has entered into an agreement to acquire TACODA. AOL plans to use TACODA's targeted advertising technology to extend its own ad network. TACODA currently serves up ...

In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock. This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the ...