Tag: PANAMA

It seems Yahoo! recently lost faith in its ability to advertise, and it almost seems desperate to try something very different. In fact, the company seems so desperate in a Web-world increasingly dominated by Google, that it's going to give AdSense a shot. Yes, Yahoo! will host Google ads on its own site. Though the mini-partnership is cute and we're sure they'd make a fun but powerful couple, ...

Viacom's strategy of providing an immersive entertainment experience will now be monetized throughout their portfolio of properties with Yahoo's new Panama ad platform. In this ad deal, Yahoo's newly launched search marketing platform will be the exclusive provider of all contextual and sponsored search ads for a first run of 33 Viacom sites, with the strong potential to expand to another 140 ...