Tag: ONLINEADS

Hot on the heels of Mozilla's proposed Do Not Track solution, Google has launched Keep My Opt-Outs, an extension that blocks tracking cookies from targeted advertising providers. The extension, which is simply a free download from the Chrome Web Store, takes an utterly brute-force approach to the problem. It has a blacklist of known targeted advertisers, and it simply blocks any cookies ...

For the Windows users out there who've been affected by adware, this might be salt to the wounds: ArsTechnica is reporting that Microsoft of all firms has patented the "mother of all adware systems" - an advertising framework that allows adverts to be matched to data you search, and potentially data on your hard drive as well. There are, of course, huge privacy concerns that we'll be watching, and ...

MySpace has reached a deal with Google to pay out approximately $900 million in shared revenue for Google to become their exclusive search provider, in a move said by some to block Yahoo! and MSN from getting a piece of the action. Through the deal, Google search boxes will be added to MySpace, as well as provide keyword targeted ads through AdSense. As far as advertising goes, Google will also ...

Google will now offer advertisers access to their click fraud statistics. Google has made changes in its AdWords system to enable companies and individuals to see if there have been any invalid clicks to any of their Google ad campaigns. This new AdWords feature will give advertisers a more detailed look into any invalid click activity in their account. Google's main goal with this approach is to ...

A while ago, a company brought Google to court in regards to a click fraud case, and invalid clicks. As part of the settlement, Google was ordered to have an independent expert examine the methods Google has in place to determine if they are detecting things properly. The individual went through Google and examined their policies, practices, and procedures. The report found that Google's efforts ...