Tag: OMNITURE

Adobe announced it's buying Omniture, the web analytics firm it's been using to track usage stats on its products for years. Omniture is one of the largest analytics companies out there, serving a roster of customers including America Online (this blog's parent company), British Telecom, Disney, eBay, and Ford. Adobe's using thick corporate-speak in its press announcements about this acquisition ...

What's a giant mega-corporation with a struggling digital download store to do to bring some zest into the venture? Why, hire one of the most prominent providers of business optimization software, of course! Forbes is reporting that Microsoft has hired Omniture to analyze and breath some life into the Zune Marketplace. From a Microsoft spokesman: "Omniture helps us understand what our customers ...