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Firm reports Twitter is 40% useless babble. We're 0% surprised.
Pear Analytics asks on their website, "Have you measured the impact of social media on your brand?" Apparently that's what they do. And they've been busily analyzing what goes on over at Twitter.
The super shocking results: just over 40% of tweets qualify as "pointless babble." Following in second place are "conversational" updates, at 37.5%.
Their findings are based on 2,000 tweets. Surely ...
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