Tag: NIELSEN

Between December 2008 and 2009, the total time spent on social networks rose by a massive 82% -- from an average of three hours a month, to almost six! To nerds like you and I, six hours doesn't sound like a huge amount, but when you figure in the 'casuals' that bring the average down -- like your grandmother -- it's a little scary. And it's all because of darned Twitter and Facebook! Yes, ...

There may be a lot of hype about Twitter as the trendiest communication tool out there, but it turns out the service isn't as cool as people make it out to be. Why? Because kids aren't using it at nearly the same rate as older demographics. According to a recent Nielsen survey, only 16% of Twitter's users are under 25. To put that number in perspective, under-25's make up a quarter of the universe ...

More than 1.9 million people visited the "thank you" page that pops up after you've downloaded and installed the Google Chrome web browser between September 1st and 7th, according to Nielsen. If that number doesn't sound impressive, let's put it another way: Almost 1.4% of everyone in the United States who went online at all during that week saw the thank you page. Not bad for a brand new web ...

One of the largest companies tracking web traffic is changing its measuring stick. The Associated Press reports that Nielsen/NetRatings will replace page views with time spent on a website as its primary tool for measuring traffic. Folks have known for a while now that page views don't really tell you what's happening with your site. For example, some of the most visited sites on the internet ...

According to a Nielsen NetRatings report, March was not a good month for MSN Search. While Google's share of the search engine market grew from 47 to 49% from February to March and Yahoo!'s grew about 1 point to 22%, Microsoft's MSN Search saw a corresponding drop from 14. Ouch. The report says that Google will have the majority of the market in a matter of weeks. ...