Tag: METRICS

There was almost no end to companies looking to track your social media efforts at this year's SXSW, and MutualMind is another runner in the race. MutualMind adds some CRM flavors to the mix, providing you with specific data on campaigns and accounts and some metrics that, in theory, allow you to make adjustments to your strategy. As any marketer will tell you, social media marketing is a fluid ...

Lugiron is one of the many companies I found at SXSW hitting the social media space with metrics and analysis for their clients. Currently they are in private beta with some undisclosed companies, but I'm eager to see how their solution plays out when the public beta goes live later this year. It sounds compelling: tie together your social media profiles (Twitter page, Facebook page, etc.) with ...

A new mobile metrics company called GroundTruth has just posted a statistic on their blog showing that well over half (61%) of mobile online page views are to social networking sites. While anecdotally I've noticed that most of the people I see pecking away at their phone's keyboard are doing so on Facebook or Twitter, GroundTruth is including a number of lesser-known social networking sites in ...

Something feels a little wrong about having to rely on a company that defines itself as a social media analyst to discover fully 15% of the Twitter users that follow more than 2,000 accounts on the social network identify themselves as "social media marketers." that of the people who identify themselves as marketers, 15% follow more than 2,000 people compared to 0.3% of total Twitter users ...

Performancing, the people who brought you the Performancing blogging extension for Firefox, have launched a new web service called Performancing Metrics that aims to provide "professional grade blog statistics" for serious bloggers. Performancing Metrics can handle multiple blogs and will aggregate data from all of your blogs, generates RSS feeds so you keep an eye on your stats easily, ...