Tag: MARKETING

I'm a huge fan of the AMC TV show Mad Men. My wife and I have gone as far as making ourselves gin martinis to sip while watching the show, though I haven't yet tried an Old Fashioned. If you're as much of a fan of the show as we are, check out AMC's new Mad Men Yourself site. Just like the site that lets you create a South Park character with the distinctive features you choose, Mad Men Yourself ...

There have been a lot of speed claims lately when it comes to web browsers - when Apple released Safari 4, I put half a dozen options through the paces to see who came out on top. IE8 didn't appear in my chart, because it handled the benchmarks so badly that I canceled them before its javascript engine seized up completely and cracked the block. "Hey, wait just a gosh darn minute!" shouts ...

That is, Keep Internets Serving, Stupid. During the Superbowl VIZIO used an ad to encourage everyone to immediately visit their website and register to win a TV. Guess how that ended? Yeah, for several hours their Flash-laden site wasn't available. Anyone remember the ill-fated Dr. Pepper campaign? Today, Denny's is giving away free breakfasts. Of course, dennys.com is dead as a hammer. ...

Hey, want to hear some big news? Well, don't expect to find it in this article from The Telegraph about how Facebook plans to finally monetize their service. Now, despite what articles like Nick O'Neill's on AllFacebook say about "official word" poo-pooing the Telegraph article as being totally off-base, it certainly seems plausible enough. It's not as though Facebook is a home for orphans or an ...

Considering the Google brand in the popular vernacular and the launch of Chrome, I went to web marketing poster boy Seth Godin to get his perspective. Seth wasn't particularly loquacious (no doubt he's a bit busy) but here's the conversation: Me: Would you be willing to take about 10 minutes to talk to us about your take on Google Chrome? While the tech is neat and pretty and awesome, I think ...

The American dream is alive and well -- on the internet. Whether you truly believe that anyone can grow up to be president, it's absolutely true that anyone can plaster their name on a couple of web sites and call themselves a candidate. If you're looking for a slightly more professional look, check out News3Online, a fake news website where you can create a video like the one above. You can ...

AOL has announced plans to let users opt out of targeted advertising. Right now AOL (which happens to be this blog's parent company) and many other web sites place cookies in your browser allowing the site to serve up targeted ads every time you visit an AOL web site. By the end of the year, AOL plans to offer you the ability to opt out of targeted advertising. You'll still see advertising, but ...

Someone apparently thought there was plenty of room for innovation in the "Flash-driven creepy talking head ad" space, and Motion Portrait has certainly picked up the reigns. Since our screencap really can't do the video justice, check out the real deal at Motion Portrait's site, and be sure to move your mouse over her and ring the bell. The obvious advantage here is a stunning aesthetic boost; ...

"And we want to be on the first page of Google," another new client said matter-of-factly, as the after-thought of our Web design meeting. I nodded, inhaled, and began my spiel. "What are your stats now?" I asked, although I knew the answer. Many small businesses don't review their site stats, don't know how to view them online and can't really interpret them, but all Web site rebuilding plans ...

Answering the challenge brought by sites such as Revver, Google's YouTube is looking to launch a revenue sharing model for top posters on the popular video sharing web site. While YouTube is still the most dominant force in online video sharing, sites like Revver have attracted top video posters by offering to share in revenue from advertising on the site. However, unlike Revver's service, ...

digg_url = 'http://digg.com/tech_news/Six_ways_Twitter_can_make_money'; A web 2.0-sized boatload of buzz has surrounded Twitter, the addictive service that allows its users to answer one simple question: what are you doing? The service has made appearances in everything from your friend's blog to the New York Times, and everyone seems jazzed about how fun tweeting is. While we're all having a ...

Are you ready to be hit with ads on your mobile device? The mobile advertising industry is expected to hit $3 billion in 2007. That figure includes a lot of advertising that we're due to be bombarded with on our devices. You can forget about SMS ads as well, the majority of that figure has been said to be focused on the advertising associated with mobile video, which will aid in the rise to $19 ...

Viacom's strategy of providing an immersive entertainment experience will now be monetized throughout their portfolio of properties with Yahoo's new Panama ad platform. In this ad deal, Yahoo's newly launched search marketing platform will be the exclusive provider of all contextual and sponsored search ads for a first run of 33 Viacom sites, with the strong potential to expand to another 140 ...

Small business owners and hopefuls have a full schedule ahead of them next week, as the Microsoft Small Business Summit kicks off Monday with online and in-person sessions at Microsoft's Redmond, WA campus. Among the speaking lineup that includes Kevin Turner (Microsoft's own COO) is the venerable Guy Kawasaki, a venture capitalist, author on and evangelist of all things technology and small ...

For those who have mastered their narrative skills with a camera and don't feel like waiting for YouTube to start sharing revenue, Zooppa (pronounced: zoo-pa) just might be your ticket to fame and fortune. As a new startup that's been stirring some buzz for a little while now, Zooppa melds user generated video with advertising for a unique business model. Businesses supply advertising briefs - ...