Tag: INVALID CLICKS

Google will now offer advertisers access to their click fraud statistics. Google has made changes in its AdWords system to enable companies and individuals to see if there have been any invalid clicks to any of their Google ad campaigns. This new AdWords feature will give advertisers a more detailed look into any invalid click activity in their account. Google's main goal with this approach is to ...

A while ago, a company brought Google to court in regards to a click fraud case, and invalid clicks. As part of the settlement, Google was ordered to have an independent expert examine the methods Google has in place to determine if they are detecting things properly. The individual went through Google and examined their policies, practices, and procedures. The report found that Google's efforts ...