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Google Friend Connect: a social network for every site

On Monday night, Google launched its entry into the growing field of programs that attempt to share your "social graph" -- your collection of friends and relationships -- across many social networks. The program is called Friend Connect, and it's starting with a handful of sites, including Facebook, Plaxo and Hi5. Friend Connect is also going to support applications under OpenSocial, Google's ...

Is Google playing Microsoft to Facebook's Apple?

Microsoft became the market leader in operating system deployment largely by making its OS and software available to any hardware maker that wanted to license the technology. Apple, on the other hand, has always insisted the its OS should only run on Apple-labeled computers. So while Microsoft is often slammed for not being "open," the company owes much of what it is to early openness. And it ...

Five social networking sites to look out for

Reading a lot of articles about social networking, one gets the impression that the consensus is that MySpace is peaking. MySpace will ever die, I think, but whether it will be the destination it is now in five years seems doubtful. Right now no other site holds a candle to its critical mass, but that doesn't mean everyone else is resting on their laurels. Blogger Fred Stutzman has written an ...