Tag: FACEBOOK-BEACON

Facebook has received plenty of criticism for its Beacon service. If you aren't familiar with Beacon, it allows Facebook to receive information from partner sites that can be used a couple of ways. First, it lets you share your activities on other website with your Facebook friends. Second, it allows Facebook to keeps tabs on you and generate a robust targeted advertising profile. Not too ...

Ever since Facebook announced its advertising platform earlier this month, people have been wondering if the service isn't a bit of an invasion of privacy. Now it looks like Facebook has backtracked a bit after hearing complaints from users. The response makes sense. It's hard to capitalize on your huge popularity as a social network to launch an advertising platform if the users are threatening ...