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Google releases list of 1,000 largest websites, lets advertisers target those sites
If you're an advertiser, you can now use Google's DoubleClick Ad Planner to exclusively target the 1,000 largest websites on the Internet.
If you're a mere enthusiast -- or a nerd -- you can now feast your eyes upon an updated-monthly list of the largest domains on the Web. Unlike 'guesstimate' sites like Alexa, Google uses its sticky, all-encompassing web of data sources (Google Toolbar, ...
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Users who clicked on booby-trapped banner ads served by Google's DoubleClick and a Yahoo-owned service called Right Media ended up having their machines infected by a trojan, according to a report from The Register. The sneaky ads showed up on the Drudge Report, Lyrics.com, slacker.com and horoscope.com. Google says that publishers who use DoubleClick have to approve the banner ads that show up on ...
Welcome to Googleholic - your bi-weekly fix of everything Google! In this edition:
Google Gears gets some updates
YouTube introduces Living Legends
Google Analytics adds new graphing options
Google to lay off ~300 DoubleClick employees and sell Performics Search Marketing
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European regulators have approved Google's plan to buy online advertising giant DoubleClick. The acquisition, which has been in the works for the better part of a year will solidify Google's dominance in the advertising field. Right now Google makes most of its money through its lucrative contextual advertising system. The DoubleClick acquisition will help Google move into display ads, an area ...
When Google goes and buys DoubleClick and Yahoo! responds by purchasing Right Media, what does that leave for companies like AOL? How about behavioral-targetting ad firm TACODA? Today AOL (this blog's parent company) announced that it has entered into an agreement to acquire TACODA. AOL plans to use TACODA's targeted advertising technology to extend its own ad network. TACODA currently serves up ...
Do we care why Google bought DoubleClick? Well, it could be nice to know a little background history on the deal in progress. Alex Kinnier, Google's Group Product Manager made a blog post yesterday as to why they decided to buy Doubleclick. Basically, DoubleClick has been a leader in the online advertising game from the beginning, helping advertisers get onto large sites such as AOL, Yahoo, MSN, ...
You know how Google beat out Microsoft with a $3.1 billion bid for online advertising company DoubleClick? Yeah, Microsoft don't need to stinkin' DoubleClick. They went out and spent $6 billion this morning on their own advertising company (that you've never heard of), aQuantive. According to Michael Arrington over at TechCrunch, aQuantive's revenues for 2006 were $442 million, and the company's ...
In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock. This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the ...
It's heartening to know that money isn't everything when deals are on the table. Some interesting new discoveries have come out of the Google DoubleClick deal, and it seems as though Microsoft may have put more money on the table than Google did. John Battelle discovered that Microsoft did offer to match the $3.1 billion that Google paid for the company, and was willing to pay more to ensure that ...
As predicted, Microsoft is crying over Google's recent purchase of DoubleClick. They believe that the combination of these two companies hurts competition in the online advertising space. Now Microsoft wants a review of the $3.1 billion sale of the company. They raise the question about how much personal information would be collected by Google by capturing consumer data on an unprecedented scale, ...
That $1.65 billion Google paid for YouTube last year? That was chump change. The big G has finished negotiations to buy online advertising giant DoubleClick for $3.1 billion. This will give Google a major foothold in visual advertising online. Google makes most of its money currently from relevant text advertising. Microsoft and Google had been engaged in a bidding war over DoubleClick. While ...
Are Microsoft and Google going head to head for a bigger piece of the advertising market? Both companies have now been rumored to be hitting on the same company, Doublclick. The famous banner ad network site is said to be in talks with both companies, and according to Techdirt bidding has hit the $2 billion mark. Microsoft has lost so far at the online ad revenue game, being a consumer of online ...
