Tag: DMARC

Google has been testing their audio ads in a few markets since the purchase of dMarc last year. In December they officially announced the start of beta testing and things are apparently going better than expected. So well in fact that the team is looking for additional advertisers to jump on board to join the beta test and create high quality radio ads, and even set their own budgets. Interested ...

We knew the advent of a Google AdSense audio version was coming down the pipes when Google acquired dMarc Broadcasting, a digital media solutions firm. Well, it looks as though AdSense for audio is slated for release this quarter. With podcasts being its main target, and streaming and audio on demand programming. This could potentially bring a whole new level of importance, and validity as ...

Google issued a recent press release stating that they have reached an agreement with XM Satellite Radio. The new deal with introduce advertising to the seven million subscribers of the XM service. The ads will run on XM's non music related channels through Google's dMarc media network. Through this deal, Google Advertisers, including Google AdWords customers, will have an easy automated solution ...

Google bought dMarc Broadcasting a while ago. They specialize in connecting advertisers and agencies with radio stations, using an automated advertising platform. Google is planning on turning this tool into a highly targeted and measurable advertising medium. Google has been working to meld dMarc and AdWords together, and the fist few signs of this union are starting to get out. techtoolblog ...

So it's not a leap into TV advertising, but it's close: Google has purchased dMarc Broadcasting, a company which "connects advertisers directly to radio stations through its automated advertising platform." According to press release, Google intends to integrate dMarc's technology into AdWords and "a new radio ad distribution channel for Google advertisers." The purchase was ...