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Automattic acquires Gravatar to help with scaling

Automattic, the owner of the popular blogging platform WordPress, has announced they have purchased Gravator, a popular avator system used mainly in blog commenting. Matt Mullenweg, Automattic's founder, announced the details of the deal on the Gravatar blog (now built on WordPress of course), saying that the decision to acquire the company stemmed from scalability issues they were dealing with. ...