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Tag: BLUELITHIUM

Yahoo beefs up its ad technology with the purchase of BlueLithium

Google might currently have the hottest ad network around, but that hasn't stopped the competition from nibbling at the search giants heels. Yahoo has announced that they will be acquiring the fifth largest online advertising network for $300 million. BlueLithium specializes in tracking consumer behavior as they move from site to site in order to serve more relevant ads, something Google is ...