Tag: ANALYTICS

Google has announced some major improvements to its Google Analytics traffic tracking package, mostly focusing on improving the way it tracks mobile devices. Adding a new snippet of code to the mobile version of your site will get you traffic analysis from mobile devices, and it works regardless of whether a visitor's mobile browser supports Javascript. Google has also added features for iPhone ...

Adobe announced it's buying Omniture, the web analytics firm it's been using to track usage stats on its products for years. Omniture is one of the largest analytics companies out there, serving a roster of customers including America Online (this blog's parent company), British Telecom, Disney, eBay, and Ford. Adobe's using thick corporate-speak in its press announcements about this acquisition ...

I keep seeing a sensational story from Mashable flash across my radars today: "Bing Now Bigger Than Digg, Twitter and CNN." Golly, I guess millions in TV advertising really can make you win in this crazy marketplace, huh? Not so fast, bucko. Google isn't going anywhere, and digg, Twitter and CNN folks are likely not sweating this any more than I am. Why? First of all, let's consider the source. ...

There are a lot of ways to measure how quickly your site loads, but most of them aren't going to be reflective of how your users perceive your load time. Webslug is a tool that attempts to give you a read on the load time from request to fully-loaded. You can put in one URL or compare two URLs in a head-to-head battle. It's nice to see a web-based tool to measure this stuff, no downloads ...

Microsoft is ending its adCenter Analytics Beta. The company is no longer accepting new users, although existing users will be able to access the service through the end of 2009. You'll probably want to export your data by December 31st though, unless you're cool with watching it all disappear. Microsoft adCenter Analytics Beta was a bit of an answer to Google Analytics and other web analytics ...

Web analytics is an increasingly important metric for web publishers. It used to just be about tracking how many visitors you get and how many pages they view. Technology has improved so that you can now track site entry points, popular keywords, specific post metrics, out-bound clicks, nationality of your visitors and more. The problem is, to actually get that data into something useful, you ...

Google has taken the beta label off yet another project that is significantly younger than Gmail, which remains in beta. Google Website Optimizer has been available to AdWords customers for the past year, but now the company is making it available to anyone who wants to test out different web site layouts. Basically, the tool lets web publishers try out different designs on their web page to see ...

A few days ago Yahoo! announce it was purchasing IndexTools, a powerful web analytics suite that rivals similar applications from Google and Microsoft. Now IndexTools COO reports that the plan is to offer IndexTools free of charge. That's the good news. The bad news is that for now, the free service will only be available to existing clients and partners who accept the new terms of service. Yahoo! ...

Yahoo! could be preparing to launch a Google Analytics competitor. The big Y has acquired Tensa Kft, makers of IndexTools. Yahoo! will integrate IndexTools with its current analytic tools to help build the company's advertising network. The services will first be available to members of the Yahoo! ad network, but eventually the company plans to build a system that will let third party developers ...

GBTV #337 | Introducing Woopra from Neal Campbell on Vimeo. There's no shortage of packages for tracking statistics on visitors to your blog or web site. But we have to say, Woopra looks like it could blow the competition out of the water. That's because it offers real-time stats tracking, showing you a list of who's on your site right now, where they came from, and what they're looking at. ...

Google, reigning king of exhaustive analytics, has just released a specialized analytics tool for YouTube, aptly named YouTube Insight. YouTube Insight is a free tool that enables anyone with a YouTube account to view detailed statistics about their uploaded videos. In other words, if you've ever wondered who is watching your latest solo diatribe about the benefits of Proactiv Solution (we ...

Google has quietly announced some new features for Analytics, its web tracking tool. They seem small, but these additional tracking features will provide much greater insight into what is going on your website since you can't always peer over visitors' shoulders to watch. The updates include: Site Search Tracking - Users will now be able to tell exactly what keywords visitors searched for on ...

Google might currently have the hottest ad network around, but that hasn't stopped the competition from nibbling at the search giants heels. Yahoo has announced that they will be acquiring the fifth largest online advertising network for $300 million. BlueLithium specializes in tracking consumer behavior as they move from site to site in order to serve more relevant ads, something Google is ...

If you're creating websites, you'll probably know about Google Analytics, the once-expensive now-free web statistics service from the big G. Whilst you could, of course, log in to Google Analytics via the Analytics (recently-upgraded) website, it might seem like overkill to go to the hassle of logging in just to check visitor numbers. Thankfully, Mac users can rejoice because Dashalytics allows ...

Understanding where your traffic is coming from is one of the major components to being able to optimize content for a better experience for users. Having a good analytics package is key, whether its Google's free Analytics or a visually stimulating package like CrazyEgg. Throw some confetti on it, and what do you get? CrazyEgg is well known for their visual approach to analytics. Their free ...