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Tag: ANALYTICS

Twitter previews official analytics service, prepares to release it for free

Twitter has been teasing users with an analytics service for some time, a way to track the vital statistics about your tweets and the responses they get. Well, Twitter Analytics has entered a small invitation-only test phase, and the first screenshots are starting to dribble out. Mashable has two screenshots, one showing a "timeline activity" page, with your follows and unfollows over time, an...

Google's FeedBurner RSS analytics service gets real-time stats

Google's FeedBurner, an RSS analytics service that Google bought back in 2007, just got its first big update since coming under the Google umbrella. The new beta version of FeedBurner certainly looks prettier, with a nice, comprehensive dashboard showing relevant traffic stats and any service interruptions in your feeds. The real improvements have happened under the hood, though. As news has g...

Google launches In-Page Analytics

Google's Analytics service is a very useful tool for webmasters to track what their visitors are doing on their sites and what they're clicking on. However, up until now there was no good way to visualize how visitors navigate on a website. Analytics reports do contain a lot of data, but making sense of all the different elements of a page that are referenced in them can be a pain. To addres...

Google Analytics Opt-out Browser Add-on now ready for download

Just last month, Google let us know that they were working on "a global browser based plug-in to allow users to opt out of being tracked by Google Analytics." It's now here, and ready for users of Chrome, Firefox 3.5 and 3.6, and Internet Explorer 7 and 8. Head over to the Opt-out Add-on page on tools.google.com, install the add-on, and you'll no longer send data back to Google via the Analyt...

Ghostery brings its privacy watchdog abilities to Google Chrome

With more than 1.3 million downloads, the Ghostery add-on for Firefox is obviously an extremely popular way to know who's keeping tabs on your Web browsing. All kinds of tracking goes on behind the scenes while you surf. Google, Omniture, comScore, and others are gathering data wherever they can. If you'd like to know what's going on in the background but you surf with Google Chrome, you can n...

Comjuice is like Alexa, only far less accurate

When you've got competitors (and what business doesn't?), it's always interesting to try and figure out how they're doing. Is the grass really greener on their lawn? Do they get more visitors than you do? That's what third-party Analytics services like Comjuice try to help you with. It integrates some metrics from Alexa and Compete.com, and adds some of its own. Unfortunately, it appears to be ve...

Google buys Episodic video advertising and analytics platform

Google has made yet another acquisition today, and this time it's in the video arena. Episodic, a platform for hosting "live and on-demand" video, will become part of Google. I had never heard of Episodic before today, but it looks like they're taking a very forward-looking approach to online video, especially when it comes to monetization and analytics. Since Episodic's technology and team are b...

DLS @ SXSW - Lugiron

Lugiron is one of the many companies I found at SXSW hitting the social media space with metrics and analysis for their clients. Currently they are in private beta with some undisclosed companies, but I'm eager to see how their solution plays out when the public beta goes live later this year. It sounds compelling: tie together your social media profiles (Twitter page, Facebook page, etc.) with ...

Google Analytics to allow per-user opt-out

Lovers of privacy and of "not doing evil", rejoice! The Google Analytics team just announced they are working on a browser-based opt-out mechanism. In simple terms, this means that a user could install an add-on or a plug-in and simply say "I don't want Analytics to track me, ever". Bam -- done deal. No more Analytics tracking for said user on any site. I think this is a brilliant PR move on...

DLS @ SXSW - Social Toaster

There are quite a few social media plays at SXSW this year, and the name of the game is analytics. Once you go beyond the hype of social media, marketers who decide to use it for promotion need to know what the return on their investment will be. Social Toaster automates some of the work, and provides analytics to track how many people are actually finding and sharing your stuff online via the m...

Google Browser Size helps you see what your site's users see

Google Labs recently released Browser Size, a browser window size visualization tool. Utilizing browser window size data from Google's home page (and thus monitoring a huge sample size of the world, much less your site's visitors), to overlay statistics, in terms of percentages of users, on top of your site (or any site you choose to enter). This data reflects visible area, not actual window s...

Speed-up your surfing with Google's Public DNS

Don your tin foil hats, ladies and gentlemen. Take the following news with a pinch of salt and admire their noble privacy policy. Now brace yourself: Google, with the benevolent and seemingly-altruistic intent of speeding up the Internet, have just launched a public DNS service. What is DNS? Computers on the Internet don't actually have names -- they have numerical IP addresses. DNS maps names ...

WP-UserOnline gives you details about who's viewing your blog

Most statistics packages focus on which pages or content are drawing people to your site. While that's certainly important, sometimes you want to know what's happening right now in terms of traffic on your site. If you're running a self-hosted WordPress blog, you can install a plugin called WP-UserOnline to find out exactly that. WP-UserOnline gives you a summary of who is currently viewing your b...

FeedBurner stats now showing up in Google Analytics

You'd think that Google's purchase of FeedBurner a few years back would have meant that FeedBurner stats would be easy to track in Google Analytics. No such luck so far, but Analytics can now track at least some FeedBurner info, although the process isn't very obvious. If you want to see how many people click through from your FeedBurner feed to your site (no subscriber numbers yet - sorry!) here...

MySpace shows artists some love with analytics and music video archives

As MySpace has lost ground to Facebook and other competitors in the social networking world, it's increasingly focused on something it's always done well: music. Being a musician on MySpace just got a lot easier, thanks to new analytics features that give you a better picture of who's visiting your site and listening to your music. On top of that, MySpace has also worked out a deal with several p...