Tag: ADWORDS

Google has started dropping some tests of their streaming video ads and video content from the recent deal with Viacom's MTV Networks. The deal sees MTV Networks providing content for the ads that will run in place of Google's AdWords on websites. Through the ads, Viacom can showcase clips of such premium programs as SpongeBob SquarePants, Laguna Beach, The Real OC, and the MTV Video Awards. ...

Google has released its online analytics software to anyone that wants to use it to interact with their website. Google Analytics lets users track visitors, identify navigational issues, track keywords, and where visitors are coming from. Analytics will also tie into your Google AdWords account and let you know how visitors found your site, where they came from, how they were referred, and measure ...

Google is hitting up Viacom's MTV Networks to try out some video ad testing using the network's content. The deal was sparked due to the recent great demand for online video through broadband connections. Google will utilize two to four minute clips promoting the shows in their Video AdSense experiment. The mini ads will be clips of SpongeBob, Laguna Beach, The Real OC, and the MTV Video Music ...

Google issued a recent press release stating that they have reached an agreement with XM Satellite Radio. The new deal with introduce advertising to the seven million subscribers of the XM service. The ads will run on XM's non music related channels through Google's dMarc media network. Through this deal, Google Advertisers, including Google AdWords customers, will have an easy automated solution ...

Google will now offer advertisers access to their click fraud statistics. Google has made changes in its AdWords system to enable companies and individuals to see if there have been any invalid clicks to any of their Google ad campaigns. This new AdWords feature will give advertisers a more detailed look into any invalid click activity in their account. Google's main goal with this approach is to ...

A while ago, a company brought Google to court in regards to a click fraud case, and invalid clicks. As part of the settlement, Google was ordered to have an independent expert examine the methods Google has in place to determine if they are detecting things properly. The individual went through Google and examined their policies, practices, and procedures. The report found that Google's efforts ...

No news yet as to the validity of these Google Bench ads, and the photo that was posted on WebmasterWorld. The photo has the number and name of the media company blocked out. The copy reads: YOUR AD HERE Google "BENCHADS" 1-800- ??????? Become Part of ???? Growing Media Co. Pretty interesting stuff, but I highly doubt that Google is getting into the bus bench ad industry. Good laugh nonetheless. ...

Google bought dMarc Broadcasting a while ago. They specialize in connecting advertisers and agencies with radio stations, using an automated advertising platform. Google is planning on turning this tool into a highly targeted and measurable advertising medium. Google has been working to meld dMarc and AdWords together, and the fist few signs of this union are starting to get out. techtoolblog ...

For awhile now Google has been giving out referral bonuses to web sites inciting people to join AdSense or download Firefox with the Google Toolbar. Last week the AdSense team announced on its blog that they're expanding the referral program to include Google Pack and Picasa, Google's multi-purpose freeware bundle and photo management software, respectively. Web sites referring first-time users to ...

In a move that's garnering the ire of many developers, Google has announced that beginning July 1, 2006, use of the AdWords API will no longer be free. The AdWords API lets third-party developers create apps that interact directly with the AdWords server. According to the new terms of service, the previous free quota-based system will be replaced by a usage fee structure in which $0.25 buys 1,000 ...

So it's not a leap into TV advertising, but it's close: Google has purchased dMarc Broadcasting, a company which "connects advertisers directly to radio stations through its automated advertising platform." According to press release, Google intends to integrate dMarc's technology into AdWords and "a new radio ad distribution channel for Google advertisers." The purchase was ...