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Tag: ADWORDS

YouTube's new TrueView Video Ads are skippable

As expected, YouTube has introduced a new ad format called TrueView Video Ads. The big novelties that this product brings is the viewers' ability to skip ads (after watching a minimum of 5 seconds, though) or even select which ad they would like to watch from a list. Advertisers are charged only when a viewer has chosen to watch an ad, and not per impression. Allowing people to choose the ads...

Google isn't buying Twitter, but I wish they would

Ok, maybe TechCrunch blew it again (they certainly have enough other sites talking this morning). Maybe Google isn't in "late stage talks" with Twitter regarding a purchase, but I sure wish they were. Oh well, that's what happens when you cite "unnamed sources." Reality aside, the move could make sense for Google, who already command more than 60% of the search market. Twitter's rapid rise in...

Hosting companies to offer Google AdSense, site search services

Google has announced that it will work with hosting companies to offer AdSense, site search, AdWords for search and webmaster tools for your hosted websites. This is great news if you love your web host, but you want to simplify the process of monetizing your site and offering search to your users. Hosts can now integrate Google Services for Websites into their own control panels, so you should...

Googleholic for July 1, 2008

Welcome to Googleholic, your bi-weekly fix for everything Google! In this edition: Google crawls Flash AdSense Referrals and AdWords pay-per-action retired Is Picasa being rebranded? Google teams up with Seth MacFarlane Google Mac Playground Farewell, Googlified ...

Googleholic for February 19, 2008

Welcome to Googleholic - your bi-weekly fix of everything Google! This edition covers: Google loses #2 spot on Alexa rankings Blueprint of Google's new data center in Harper's magazine Google Adwords makes changes to URL policy ...

At the Top of Google

I haven't met two small business owners in a meeting where one doesn't ask how to get his or her site to the top of the Google search results list. There are transparent reasons for wanting to be first: you get more clicks, your business seems important, clicks convert into business, and your Internet traffic can skyrocket. What's the magic formula for getting to the top? There is no magic formula...

Google TV Ads get help from Nielson

Google is teaming up with Nielson, who will be helping analyze the new Google TV Ads™ advertising platform. Google announced that they were getting into TV ads earlier this year. By working with Nielson Media Research, Google will be able to provide advertisers with the extensive information they need to improve ads that can maximize advertising spends. Google TV Ads is built through the...

AOL to sell Google Ads

AOL announced they will start selling Google Adwords under a new white labeled solution. The deal was mentioned back in December 2005 when Google invested $1 Billion for a 5% stake in AOL in order to collaborate on online video offerings and Instant Messaging among other items. Under this new white labeling solution through a new AOL Marketplace, the company will be enabled to sell search...

Google Announces TV Ads, users get watched

Everyone knows its America's number one pastime, and now Google has announced their entrance into the TV ad market. There has been a lot of speculation recently surrounding the fact that Google's been nosing around the TV market to extend their offline ad experimentations, and it was just a matter of time before the news officially dropped. With this new TV Ad trial, Google hopes to improve user...

AdWords comes to your TV in Google/Dish network deal

We mentioned a few weeks ago potential plans for Google and Dish networks to sign a deal, and it looks like that rumor may turn into a reality. Google is expected to announce a deal today with Dish Networks to sell television ads on the network through an online auction. During the auction advertisers will have the opportunity to bid on a price for ads per thousand households, and only pay for...

Google looking for radio ad guinnea pigs

Google has been testing their audio ads in a few markets since the purchase of dMarc last year. In December they officially announced the start of beta testing and things are apparently going better than expected. So well in fact that the team is looking for additional advertisers to jump on board to join the beta test and create high quality radio ads, and even set their own budgets. Interested...

New Google Video AdSense content

Google is entering into a deal to provide more content in its Video AdSense ads. The deal will tack ads on video by content providers like Dow Jones and CondeNast. MTV started the ball rolling with video ad trials last year in the form of video spots displayed in standard Google Ad boxes. After the success of the MTV trial, Sony BMG and Warner stepped up and signed on earlier this year. The sale...

Google offers new referrals pricing for AdSense and AdWords

While some may debate how useful AdSense can be as a revenue generating tool for a blog, a recent update to Google's referral structures of both AdSense and AdWords might help matters. AdSense received enhancements both large and small: When a publisher who signed up for Google AdSense through your referral earns their first $5 within 180 days of sign-up, you will be credited with $5. When...

Local ads in Google Earth

Taking a cue from Microsoft's Virtual Earth 3D, Google has been dishing out some local ads in Google Earth. The ads are sponsored listings from Google Local advertisers and it is not clear how long they have been appearing in Google Earth. A reader on the Search Engine Land reports receiving clarification of the issue from Google. It said that if Local Business Ads were created in AdWords...

eBay to display Google Ads

eBay is set to display Google Ads, in a deal that will specifically utilize Google's "click-to-call" ads linking up shoppers with merchants. eBay and Google made the announcements Monday, with both companies aiming at complementing each others strengths. Google will be the sole provider of text-based ads found on eBay. In the deal, eBay will be working closer with Google to optimize its online...