Tag: ADVERTISING

Hulu isn't the only online video service shaking things up with ads this week. The Wall Street Journal has YouTube on the record saying they're about to roll out the skippable ads they've been planning since November, so users can jump past an ad a few seconds after it starts. That can't make advertisers happy, right? Well, it might actually be better for everyone. As Hulu is finding out, ...

As we mentioned last week, Twitter ad networks aren't dead. In fact, it looks like they're just getting warmed up. Ad.ly is getting ready to launch ads in third-party Twitter clients, which is a whole new level of Twitter advertising. Ad.ly for Apps serves location-based ads to users, in-stream, right in a Twitter client. It's got an API, making it pretty easy to build into other Twitter apps. ...

[That looks so uncomfortably like 'AIDS'...] With iOS 4 in the wild, and with news that the iPhone 4 will begin its deliveries tomorrow, iAds are about to become part of the shiny white elitist experience. If you haven't heard of iAds, they're the equivalent of Google's AdMob service: it's the next-generation of smartphone advertising, basically. Instead of being popped out of your app and ...

Holy schnikies, there's a lot going on this week! Twitter is really ticking off developers with some new advertising policies, but it's moving forward with new features, too. Meanwhile, on the app front, we finally saw the debut of Twitter for iPhone (formerly Tweetie). I don't like it one bit, and I'll tell you why after the jump. Let's go! First up, ads. In preparation for the launch of ...

Today's Google I/O keynote focused on the Android platform. Any doubts about where Google is investing most of its developer resources have now been dispelled. The first half of the keynote was dedicated to the Android Marketplace and smartphone platform, and boy are we in for some exciting changes when Android 2.2 (Froyo) becomes available later this month. This post focuses on how version 2.2 ...

Skype is seriously considering introducing advertising to keep its popular Internet calling and video chat services free, according to the company's CEO. Skype's Josh Silverman told The Telegraph that any advertising the company does take on will be tasteful. That's good, because I don't think users would put up with ads interrupting their conversations with friends and family members on the other ...

Microsoft's commonwealth of Australia branch is, of course, talking about Internet Explorer 6. We first reported on this upcoming advertising campaign back in November -- but everyone thought it was going to start in June! Perhaps Microsoft is trying out this bold and funny ploy in a smaller and less-important English-speaking market first? I always knew that Australia would one day prove ...

DoGooder occupies a somewhat strange position in the Internet advertising world. Its browser extension allows users to replace the ads normally displayed on the websites they browse with campaigns which support green initiatives, charitable causes, and non-profits. Unlike extensions such as AdBlock, DoGooder doesn't actually block a publisher's original ads. Instead, it loads them and then ...

Advertising makes the Internet go round, but it's also become a tremendous problem. Between unsavory malware peddlers injecting their nefarious scripts into unsuspecting sites and misleading software ads tricking people into installing useless registry and driver tools, it's no wonder ad blocking has become so commonplace. And now McAfee, longtime developers of security-related software, are ...

Holy schnikies, there's a lot to talk about this week! Twitter is making big moves, including releasing official Twitter mobile clients, announcing an advertising model, hosting a developer conference, and even leaking previews of a redesign. Let's cut the jibber-jabber and get to the good stuff. Twitter Tuesday is go! First things first: the ads. The new Twitter advertising system is ...

Google has made yet another acquisition today, and this time it's in the video arena. Episodic, a platform for hosting "live and on-demand" video, will become part of Google. I had never heard of Episodic before today, but it looks like they're taking a very forward-looking approach to online video, especially when it comes to monetization and analytics. Since Episodic's technology and team are ...

Chatroulette is home to an eclectic mix of pervs, cops, random people wearing odd costumes and (reportedly) one or two bored teenage girls. And now you can add Travelocity to the mix, in the form of their garden gnome, each time carrying a different "quirky" handwritten message. This one says, "this would be more fun if we were in Rio". How delightful! Travelocity's reasoning here is that ...

Since everyone's in a tizzy about the effect of ad blockers on site revenues, it seems like a good time to take a look at a way to avoid annoying ads, raise money for nonprofits, and still get your favorite web publisher paid at the same time. The DoGooder replaces boring, run-of-the-mill ads with environmentally-friendly messages, and 50% of the funds raised go to green initiatives and ...

CNET's Caroline McCarthy says Facebook is predicted to pull in over $1B of revenue this year. Why am I not surprised? There are a couple of interesting things to note here: 1) This is just a guess. An educated one, maybe, but Facebook is still a privately held company so nobody has "real" numbers. 2) They're making these (supposed) oodles of money without using conventional banner ads. ...

Google -- the granddaddy of internet advertisers -- says it's not worried about extensions for its Chrome browser that block or eliminate ads on websites. Well... that's interesting. Apparently Google feels that advertisers will make an effort to ensure their ads are less annoying and people will soon see their benefits. Or at least that is the hope over at Google headquarters: "There will ...