Tag: ADVERTISEMENTS

As expected, YouTube has introduced a new ad format called TrueView Video Ads. The big novelties that this product brings is the viewers' ability to skip ads (after watching a minimum of 5 seconds, though) or even select which ad they would like to watch from a list. Advertisers are charged only when a viewer has chosen to watch an ad, and not per impression. Allowing people to choose the ads ...

I'm a GMail user. I've been a GMail user for years, and I'm not likely to stop using it any time soon. I was, however, excited by all the improvements in Microsoft's latest update to Hotmail. Competition is good, after all -- and a better Hotmail should lead to improvements and innovation in other webmail apps. When reading about the changes you probably noticed a number of bloggers talking ...

Once upon a time, signing up for a free email account meant bombarding everyone you ever sent a message to with in-message advertisements. But those days are long gone. Or at least a few days gone. Yahoo! has removed the tagline advertisements that had been automatically appended to any message sent from a free email account. We haven't done an extensive survey of free webmail providers, but we ...

Youtube's music video free-for-all may soon come to a close, but not in the way many once feared. Google announced it is experimenting with video advertisements tied to the music videos from Sony and Warner Music Group as part of a four week trial in preparation for a wider roll-out. According to the Reuters article, the ads will be targeted specifically at embedded content displayed on other ...