by Chris Gilmer on March 27, 2007 at 12:00 AM

Hot off the presses; Yahoo keeps trucking along with its mobile announcements, this time they take aim at publishers wanting to enter the mobile market. In continuing its mobile success streak, Yahoo is now looking for Publishers interested in providing mobile content. The newly launched Yahoo! Mobile Publisher Services is a suite of services that helps publishers increases the distribution and ...
by Chris Gilmer on February 26, 2007 at 05:00 PM

Google is entering into a deal to provide more content in its Video AdSense ads. The deal will tack ads on video by content providers like Dow Jones and CondeNast. MTV started the ball rolling with video ad trials last year in the form of video spots displayed in standard Google Ad boxes. After the success of the MTV trial, Sony BMG and Warner stepped up and signed on earlier this year. The sale ...
by Jordan Running on January 29, 2007 at 07:00 PM
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You might recall awhile back we posted some ads from Japan featuring Apple's "I'm a Mac" guy and his PC foil just like the U.S. ads but, er, Japanese. Today we have some more foreign "I'm a Mac" ads, but this time you won't need subtitles. Apple has brought its popular ad campaign across the Atlantic this time, to the U.K. Here's the first, called "Office at Home" and you can find the other five ...
by Jordan Running on December 5, 2006 at 03:00 PM

With the official launch of Windows Vista last Thursday Microsoft has kicked its marketing machine into high gear. Or maybe more like medium gear. The very first advertisement for Vista is making the online rounds, and it's decidedly unthrilling. Okay, I realize I might not exactly in Microsoft's target market--after all, Vista is only available to business customers right now, so the eyeballs ...
by Chris Gilmer on October 5, 2006 at 11:10 AM

One of the keys to selling online is a nice, effective, clean ad. If an ad is laid out nicely with all of the appropriate information, possible buyers are more likely to read it, and consider your product or service. If nothing catches the buyers eye right away, it gets tossed. vFlyer is an online ad transformation and creation tool. They help users collect the proper information needed in order ...
by Chris Gilmer on August 23, 2006 at 12:20 PM

Google has started dropping some tests of their streaming video ads and video content from the recent deal with Viacom's MTV Networks. The deal sees MTV Networks providing content for the ads that will run in place of Google's AdWords on websites. Through the ads, Viacom can showcase clips of such premium programs as SpongeBob SquarePants, Laguna Beach, The Real OC, and the MTV Video Awards. ...
by Chris Gilmer on August 8, 2006 at 11:30 AM

MySpace has reached a deal with Google to pay out approximately $900 million in shared revenue for Google to become their exclusive search provider, in a move said by some to block Yahoo! and MSN from getting a piece of the action. Through the deal, Google search boxes will be added to MySpace, as well as provide keyword targeted ads through AdSense. As far as advertising goes, Google will also ...
by Chris Gilmer on August 4, 2006 at 09:30 AM

The Video Issue. In this issue we cover:
Google Demo Reel
Google Click Fraud: The Movie
The Secret of Google's Search Engine
Google's First TV ad
Vint Cerf on Net Neutrality
Google is looking for a Chef in Chelsea
What News sources does Google index?
Picasa Web Albums
Gpokr
...
by Jordan Running on January 23, 2006 at 11:20 AM

The Seattles PI is running a Bloomberg report about Microsoft's new ad campaign designed to combat
its image as a "huge American company." The $120 million TV, print, and Internet compaign features actor
William H. Macy and "highlights Microsoft's education and economic development projects in 32 countries, including
France and Taiwan." To me there's nothing about "$120 ...