Tag: AQUANTIVE

If you're the type of person that detests video screens placed in the grocery checkout line: those incessant, unavoidable peddlers; then you might want to start avoiding the grocery store altogether. In a new partnership with MediaCart Holdings and Wakefern Food, Microsoft has signed up to deliver personalized ads to shoppers through computerized shopping carts. Customers can scan their "customer ...

In the ongoing struggle for online advertising dominance, Microsoft has picked up AdECN, an online advertising exchange. No word on how much Gates and company paid for the company, but the move comes just two months after Microsoft paid $6 billion for advertiser aQuantive. So let's see if we can keep this straight now: Microsoft has aQuantive and AdECN Google has DoubleClick Yahoo! has ...

You know how Google beat out Microsoft with a $3.1 billion bid for online advertising company DoubleClick? Yeah, Microsoft don't need to stinkin' DoubleClick. They went out and spent $6 billion this morning on their own advertising company (that you've never heard of), aQuantive. According to Michael Arrington over at TechCrunch, aQuantive's revenues for 2006 were $442 million, and the company's ...