Tag: TARGETEDADVERTISING

Hot on the heels of Mozilla's proposed Do Not Track solution, Google has launched Keep My Opt-Outs, an extension that blocks tracking cookies from targeted advertising providers. The extension, which is simply a free download from the Chrome Web Store, takes an utterly brute-force approach to the problem. It has a blacklist of known targeted advertisers, and it simply blocks any cookies ...

The blogosphere is abuzz this morning, and it's a new Web browser called RockMelt garnering a lot of the attention. While we here at Download Squad haven't been hand-picked to test the beta yet, we're not exactly in a hurry. Why? Because while it's new, we're not sure RockMelt is actually revolutionary. Over at Engadget, Joanna Stern did get to play with the browser. From the looks of her ...

It appears that "privacy" and "transparency" are more than just the latest buzzwords to hit the online community. This week, dozens of the biggest companies advertising on the Web today are banding together in an effort to regain some of the trust that's been lost over the years due to ads. Alright, let's just be honest about it then; while regaining a modicum of the consumer's trust is an added ...

You know the federal Do Not Call registry that lets US telephone customers sign up for a list to avoid telemarketers? Two consumer advocacy groups are asking the Federal Trade Commission to basically create the same kind of registry -- for the internet. Now, let's pretend that a US agency could regulate the way that internet companies track your data for advertising and other purposes. How ...