Tag: RADIOADS

Google issued a recent press release stating that they have reached an agreement with XM Satellite Radio. The new deal with introduce advertising to the seven million subscribers of the XM service. The ads will run on XM's non music related channels through Google's dMarc media network. Through this deal, Google Advertisers, including Google AdWords customers, will have an easy automated solution ...

Google bought dMarc Broadcasting a while ago. They specialize in connecting advertisers and agencies with radio stations, using an automated advertising platform. Google is planning on turning this tool into a highly targeted and measurable advertising medium. Google has been working to meld dMarc and AdWords together, and the fist few signs of this union are starting to get out. techtoolblog ...