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Google and Microsoft are in a battle to buy DoubleClick

Are Microsoft and Google going head to head for a bigger piece of the advertising market? Both companies have now been rumored to be hitting on the same company, Doublclick. The famous banner ad network site is said to be in talks with both companies, and according to Techdirt bidding has hit the $2 billion mark. Microsoft has lost so far at the online ad revenue game, being a consumer of online ...