DennisQ

Will Apple be pressured into raising iTunes Music Store prices? (Download Squad)

Aug 8th 2005 7:14PM $1 is my limit. Psychologically it works great for me. If it were $1.50 then that would make me think twice on impulse purchases. Once prices for DRM'd and lower bitrate music matches physical CD prices, I immediately go out and get the CD. I picked up the Natasha Bedingfield CD recently b/c it was $8 on sale (the week it came out) instead of $10 on itunes. On the otherhand, I will always buy albums on iTunes for $10 vs $12+ in stores. The have to keep it cheaper than real CDs for them to keep me as a customer. Plus I prefer to buy my songs one at a time instead of full albums. Here again is where they've made tons of money off of me b/c I see it as a value. If it becomes more than $1.00 for the singles I want, I'll probably hold off on most of them, and go back to buying CDs less frequently when I know I'll like most of the album.