Pat McDonough

Why digg is destined for failure (Download Squad)

Jan 19th 2007 4:19PM Say what you will about the quality of feedback at digg (or are we really talking about demographic preferences here), but that doesn't at all dilute the power, impact, and disruptive promise that sites like digg offer.

For example, digg swarm is probably exactly what you will be seing on your TV set within the next half decade. It'll be the "what's everyone else watching" as opposed to channel surfing as we know it.

The problem lies in segmenting that feedback to those whose opinions you respect. This is basically what eBay had to tackle when they first came out - hence the ratings system.