squeakyfingers

Member since: Feb 4th, 2010

squeakyfingers's Latest Comments

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Download Squad	2 Comments

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Community mismanagement 101: TheSixtyOne alienates top users (Download Squad)

Feb 4th 2010 7:36PM The artists can't get the word out about their music to their listeners anymore. The communication between listeners and artists is gone. Effectively stunting their ability to get people to buy their music. Communication and the ability to grow your fanbase is how unsigned and unknown bands make money. TheSixtyOne started out as a place where independent artists could upload their tunes to a massive audience.

a few quotes from their about us portion of the site:
"thesixtyone makes music culture more democratic: artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what's good, thousands of listeners do."

"We're on a quest to help people fall in love with something new while giving deserving artists an efficient channel for finding their audiences."

The comment walls and community aspect are a part of that. As a testament to this, a real life example is the fact that hundreds of former t61 listeners and artists have flooded a new site Uvumi. The lost and found group (which consists of exclusively former t61 members) there has 230 members....Uvumi grew by 30% in just three days after the t61 overhaul (the number is much bigger now, but i don't have that figure in front of me) and artists and listeners are still coming!

my point? making money is about more than selling a cd. its about creating a buzz, a fanbase, and a connection to a band. and t61 effectively killed that with their redesign.

Community mismanagement 101: TheSixtyOne alienates top users (Download Squad)

Feb 4th 2010 7:11PM Thank you for taking the time to listen and write this article. I applaud you for taking the time to see all sides of the story.