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Toyota pulls Cydia theme and ads to appease Apple
It's not like we should be surprised, considering Apple has claimed in the past that jailbreaking is illegal -- but at the same time, did the Cupertino cronies hear about the ruling that made circumventing DRM, and thus jailbreaking, legal? Anyway, whether Toyota was supporting illegal, legal, or deliciously gray and ambiguous, activity, it doesn't matter: Apple asked Toyota to remove the theme, and Toyota graciously bent over and capitulated.
This story raises a much more interesting topic, though: this is the first time a multinational company has publicly acknowledged and embraced the jailbreak community. Considering jailbreaking is technically legal, and Cydia's creator, Jay Freeman, estimates that up to 9% of OS devices are jailbroken, it simply makes good, commercial sense to target jailbreakers with ads. Toyota was simply trying to make some money, for shame!
As long as Apple continues to throw around its increasingly-expansive mass, the legality of jailbreaking will continue to be inconsequential. It will be interesting to see if another big company dares embrace the jailbreak community after this, too.
Comments
6
Subscribe to commentslassiApr 6th 2011 6:15AM
it should be noted that certain customizations cannot be made available through the app(le) store.
Robert HsiungApr 6th 2011 6:29AM
It is estimated that somewhere between 40-60% of all iOS devices in China are jailbroken, so it would make even more sense to see advertising there. I wonder if and when advertisers will catch on there.
ScottApr 6th 2011 7:52AM
Good press for Toyota though
xxdesmusApr 6th 2011 8:34AM
Shocking -- Apple being a bunch of greedy bastards. Can't say I'm surprised. They are turning into a really sketchy company.
John DApr 6th 2011 9:01AM
'Toyota was simply trying to make some money, for shame!'
Apple sees that as a shame, and would love to help - for a 30% fee + plus ad revenue.
contactApr 6th 2011 9:50AM
I hate Apple. I mean i love my macbook pro, but i hate them as a company. Made the switch to android and i'm never coming back.