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Google launches beautiful online magazine Think Quarterly

Think Quarterly, by Google
Who would've thought it: First Netflix dives into the original content foray, and now the ultimate aggregator is also getting in on the action. In a rather weird twist of fate, Google has published the first edition of its new online magazine: Think Quarterly.

Think Quarterly is, in the words of Matt Brittin, Google's UK & Ireland Operations Managing Director, "a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters." This edition is ostensibly focused on the flow, control and tabulation of data, but it touches on near field communication (NFC) and the magic of viral videos.

The site itself is beautiful. It looks and feels a lot like Google's '20 things...' HTML5 guide, but you have the option of reading individual articles, or flipping through a page-turning Flash magazine applet. The stories themselves are interesting and well-written, too.

In short, Think Quarterly looks and feels like it was intentionally designed and produced to be distinctly un-Google. As Brittin says, it's meant to represent a breathing space in a busy world -- and Google has never exactly been the cautious, analytical type. Perhaps Think Quarterly represents a shift towards a more mature and institutionalized Google -- or perhaps it's just a flight of fancy. We'll have to wait and see.

Tags: data, google, magazine, media, publication, think quarterly, ThinkQuarterly, web