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Google launches beautiful online magazine Think Quarterly
Think Quarterly is, in the words of Matt Brittin, Google's UK & Ireland Operations Managing Director, "a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters." This edition is ostensibly focused on the flow, control and tabulation of data, but it touches on near field communication (NFC) and the magic of viral videos.
The site itself is beautiful. It looks and feels a lot like Google's '20 things...' HTML5 guide, but you have the option of reading individual articles, or flipping through a page-turning Flash magazine applet. The stories themselves are interesting and well-written, too.
In short, Think Quarterly looks and feels like it was intentionally designed and produced to be distinctly un-Google. As Brittin says, it's meant to represent a breathing space in a busy world -- and Google has never exactly been the cautious, analytical type. Perhaps Think Quarterly represents a shift towards a more mature and institutionalized Google -- or perhaps it's just a flight of fancy. We'll have to wait and see.
Comments
8
Subscribe to commentsPhilipMar 24th 2011 7:12AM
It's not that impressive really. The page turning version is well, flash, so what. The HTML version on my tablet it doesn't have enough gutter spacing on the left and has too much on the right. Basically it's designed as if a kid was giving a project in high school or college. As a professional developer of content websites, I'd give it a 5 out of 10, it's a nice song, but you just can't dance to it.
MaxMar 24th 2011 11:55AM
Um, what's that a photo of....
Sebastian AnthonyMar 24th 2011 12:20PM
@Max It's a 'brainbow'! Read the magazine and find out :)
XenoMar 24th 2011 12:16PM
Could someone tell me what I'm looking at, what the hell is that?
Sebastian AnthonyMar 24th 2011 12:20PM
@Xeno See comment above (it's nothing bad)
XenoMar 24th 2011 1:12PM
@Sebastian Anthony - A Branbow(?)
Brainbow is a term used to describe a process by which individual neurons of a brain are mapped with fluorescent proteins, which allow the neurons to glow with specific colors under a light source. By controlling and varying the amount of red, green, and blue derivatives of green fluorescent protein expressed in individual neurons, it is possible to map each neuron with a distinctive color - Wikipedia
eeh, that's what that is.
Hum, interesting, and this Think Quarterly mag is free is it.
kingkool68Mar 24th 2011 12:51PM
Seems to be down for me. Can't resolve to that domain from work or mobile phone. Boo!
Sebastian AnthonyMar 24th 2011 1:13PM
@Xeno Yep, free :)