Android games more lucrative and addictive than iOS?
If that wasn't odd enough, Android users also click ads three times as much as iOS users -- and ad clicks have a higher conversion rate on Android, too. "This led us to stop advertising on Apple and throw all of our marketing dollars onto Android," Gattis, says. "It really just makes sense from a financial point of view."
Trying to analyze this new data is difficult. The ad clicks and conversions is probably down to superior targeting by Google -- but why do Android users spend more on in-app purchases? Android doesn't even have a proper in-app purchase system yet! Similarly, why do Android users play the game three times as much as iOS users? The game is functionally identical on both platforms. It looks similar, too. It can only really be a fundamental difference in Android and iOS user demographics.
Could it be that Android users are simply more hardcore? Maybe Android users originate from the Windows school, where gaming is part of their lifeblood, while Apple users know relatively little about hardcore gaming. The alternative angle is that Apple users, being wealthy and affluent types, are too busy working to play an MMO for extended periods of time. It would be very interesting to see the average age of Pocket Legends players on both platforms.
It's hard to form solid conclusions on the numbers from one game developer and one game, however. Without a lot more data from the developer, or from other developers, we can only really draw anecdotal conclusions about which platform is better for developers.
Download Pocket Legends for Android / iOS [Free]