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Google to launch unlimited video streaming service in the U.K. first

Google, no doubt more than a little leery of Netflix's entrenchment in the U.S., is planning to launch an unlimited on-demand movie streaming service through YouTube in the U.K.

The Big G has been talking with Hollywood studios for months, and has set aside $100 million to secure some big deals. According to one Hollywood executive, Google will launch both video-on-demand and 'channels,' which could even pit it against conventional European TV providers like Sky.

By launching in the U.K. first, Google will still have to beat LoveFilm, which was recently bought by Amazon. Presumably Google will attempt to create a beachhead, which it will then use to try and tackle Netflix in the U.S., and a variety of on-demand services in Europe.

Tags: google, google tv, GoogleTv, movies, tv, video, video on demand, VideoOnDemand, web, youtube