Apple will take 30% of subscription fees from content-based apps like Hulu, Netflix
Apple has just announced that its recurring subscription plans will not only be available to magazine-type apps. Any content-based app, such as Hulu, Netflix or Spotify will be able to take advantage of Apple's App Store billing system. The plot thickens, though: Apple has mandated that all content-based subscription services must enable in-app sign-up. In other words, if Hulu Plus is available for $7.99 from the Hulu website, users must also be able to sign up via the Hulu iOS app.
Apple, of course, will take its usual 30% cut of all subscriptions that originate from within iOS apps.












Comments
4
Subscribe to commentspasmithFeb 15th 2011 10:30AM
Surely iOS users would just switch to safari to pay for a subscription service? I suppose paying for a cheaper subscription say for £2 wouldn't be so bad but if it was £10 (such as for Spotify) there's no way I'd be that lazy.
MyriaFeb 15th 2011 10:42AM
Pride cometh, and all that...
JoshFeb 15th 2011 10:44AM
I doubt the content providers would make the iOS subs cost more. If anything, they'd just make less and promote the webservice more.
Great move by Apple, though. They know the content providers want that userbase and the userbase wants the content. They play middleman and get 30% of the cut. Dick move toward the providers, sure, but a solid business move by Apple (so long as it doesn't backfire and the iOS subs/apps end up costing more than they should)
PonTelonFeb 16th 2011 8:31AM
With their rule about the price having to be the same or less as the online sub, I forsee a lot of apps leaving iOS until Apple gets their head out of their butts.
I've always loved my iPhone, but if this removes the Mobile Armory(WoW) and Netflix apps, I will be very displeased.