Nokia will be allowed to customize every part of Windows Phone 7
In a bit of an about-turn, Microsoft will allow Nokia to "customize everything" in Windows Phone 7 in order to both differentiate it from handsets made by current WP7 OEMs, such as HTC and Samsung, and presumably to ensure smooth integration with Nokia's existing services.Microsoft had, until now, kept a draconian grip on the look and feel of Windows Phone 7. In fact, other than being allowed to customize a couple of tiles on the home screen, OEMs aren't allowed to change anything on WP7! This change not only means that we'll see distinctively unique Nokia-Microsoft phones, but also that Nokia will retain more of its identity than just an embossed logo on its handsets.
The big question, though, is whether this represents an exclusive deal for Nokia, or a complete shift in Microsoft's WP7 strategy. You can be sure, however, that HTC, who was forbidden from installing its Sense UI on its WP7 phones, will be quick to question Microsoft's new stance.












Comments
7
Subscribe to commentsSilverWaveFeb 11th 2011 12:55PM
Losers United.
MS's new company motto.
Android underlingFeb 11th 2011 3:56PM
@SilverWave That must be why Google tried so hard to get Nokia to use Android. I never understand why people choose to forget recent history.
SilverWaveFeb 11th 2011 12:56PM
heh HTC sure got the shaft here.
Dealing with the devil etc, etc..
SilverWaveFeb 11th 2011 12:58PM
I see this as a desperate doubling down by MS.
Those sales figures must have been appalling.
SilverWaveFeb 13th 2011 1:17PM
@Android underling
Well then I wouldn't see that as an alliance of losers...
Android is doing well ATM.
ntomyngFeb 12th 2011 10:25PM
"Customize everything"? Like add back in the ability to synchronize with Outlook? If so, I'll buy one!
HawnSoloMar 7th 2011 6:03PM
I'm sure HTC will be at least a bit WTF, but I'm sure they'll understand the whole near-exclusivity deal.