Yahoo! has just announced Livestand
, an app for iPad and Android tablets that puts the company squarely in the middle of the current trend toward multimedia-centered digital news. Livestand's pitch
is personalization and local news, but Yahoo!'s focus at this stage is on roping in publishers and advertisers. Yahoo! wants publishers to use Livestand as a platform to distribute their content across the tablet market, and it envisions ads that are "personalized and in context -- just like our content."
That doesn't tell us much as potential end-users for the app, although we know it will draw from existing Yahoo! content, including news, sports, finance and the all-important Flickr. The screenshots thus far are pretty, with a clean layout and huge images, but it's still too early to decide whether Livestand is going to fly or flop in the growing tablet market.