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Apple website updated with HTML5 goodness

by Jay Hathaway on January 26, 2011 at 12:00 PM

Whenever Apple's website goes down, there's speculation about a new product announcement. No white iPhone 4 today, though, just an HTML5-powered redesign of Apple.com itself. There's some subtle animation (try clicking on the Mac or iPod tabs), a new, darker nav bar, and a slight gradient to the background.

The only big usability improvement here is the new magically-expanding search field that shows suggested results as you type. Page load times don't seem noticeably different, either. Also, as TUAW points out, the changes aren't iPad compatible yet. Is this the kind of revamp that only die-hard Apple fans and software bloggers will even notice, or are the changes in the site obvious to the average customer? More importantly, do you like the new site better than the old one?

UPDATE: The site now seems to be displaying properly on the iPad.

Tags: apple, apple.com, HTML5, redesign, revamp, web, website

via: TUAW
source: Apple

Comments

Oskar (:icecold)Jan 26th 2011 1:02PM

Neutral

Once again Apple is doing it's politics.
Their HTML5 website is only working good with Webkit because they are putting -webkit prefix to every CSS3. How nice.

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Eric MatisoffJan 26th 2011 1:59PM

Neutral

Another thing I've only noticed in the past few days is that Apple has recently put Omniture tags on their site. For years I've been wondering when would they finally get a Web Analytics platform on Apple.com, and it seems the time has finally come.

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JoshJan 26th 2011 2:17PM

Neutral

The search suggestions feature has been part of Apple's site since the last redesign that did away with it's Aqua look (just after the Leopard launch, I believe. So 2-3 years ago depending on how long after Leopards October 2007 launch the redesign went live)

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DCJan 26th 2011 8:31PM

Neutral

It looks awful in Google Chrome 10.0.642.2 dev. I realize this version of the browser is "dev" for a reason but whew... at least the apple website worked ok in it before.

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gtnconceptJan 26th 2011 10:49PM

Neutral

And what "HTML5" are we actually seeing here?

Quick look at the source seems to show:

- HTML5 doctype on the first line
- A few JavaScript effects (not HTML5)
- A little bit of webkit-specific CSS3 (again, not HTML5)

Aside from the doctype, I'm not sure any HTML5 features are used at all. I'm not it is justified to call this "HTML5 goodness".

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