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The average iOS user has downloaded 60 apps
It's important to note that it's not just iPhones that they're counting here: iPod touch and iPad play a significant role in bolstering the total number of iDevices out there, but 60 apps per iDevice seems incredible. Of course Apple doesn't put out precise numbers for these things, and Asmyco might be over exaggerating for all we know, but even if it was 40-50 apps per iDevice that's a huge number.
It would be interesting to note how many of these apps are paid apps. With so many free apps available, one could easily download over 60 apps without paying a penny. 60 apps per device is of course an average, and doesn't mean that end-users have 60 apps on their device at any one time, just that they were downloaded. It also doesn't take into account the product replacement cycle. For instance, a user might have gone through three iPhones since the App Store launched, downloading a fresh set of apps to each iPhone in turn, artificially inflating the numbers.
Whatever you think of the actual metrics behind this impressive number, it's clear that user investment in the iOS platform is high and increasing. Once a iOS user has sunk significant amounts of money into apps, it's difficult to see them switching their platform of choice. While it was probably the plan from the very start of the App Store -- apps may have become the biggest platform lock-in of them all.
Comments
5
Subscribe to commentstimoverbeek10Jan 17th 2011 6:15AM
I think I have downloaded around 200 or more apps
ChrisSskJan 17th 2011 7:00AM
I just counted the installed apps on own my month old HTC HD7 and I have 50 apps and games other than the pre-installed ones. I must have downloaded another 10-20 only to uninstall them for various reasons. And WP7 has nowhere near the vast app selection iOS has.
So 60 downloaded apps per device seem like a reasonable number to me.
Samuel GibbsJan 17th 2011 7:03AM
I personally have around 300 apps on my iPhone at the moment, but I also know people who have only the default apps, maybe one other. I guess it all balances out. I must admit, I did look at switching platforms for my last upgrade, but the draw to Android just wasn't enough to beat out the investment I had already put into iOS.
AemonyJan 17th 2011 7:35AM
I've probably downloaded over 60 apps over the span of this last two years. All free and most of them uninstalled within a day or so.
Apps to me is simply superficial and useless. I have no use of most of them 99.99--% of the time.
APVJan 17th 2011 2:22PM
I've spent about $200 on apps, and I only have 75. But, I delete an app (even if I bought it) if I don't use it regularly.
And sadly I won't change platforms because it's so much money invested and changing would be a waste.
Evil people.