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Spam Clock illustrates the problem of link relevancy for Google, Bing, and other search engines

Spam Clock, measuring spam sites since January 2011If you've wondered about the recent slow droop in search result relevancy, take a look at Spam Clock; watch the counter tick up, be amazed, or be appalled. Believe it or not, over 220 million spam Web pages have been created since January 1. That's one million spam pages per hour, or about 270 new spam websites every second.

Spam Clock just scratches the surface of the problem, though. The real story is about spam and scraper websites making money from the hard work of other sites. These sites place highly in search results -- sometimes above the real websites -- and make money from Google AdSense -- it's all a little bit convoluted. Hopefully search giants like Google and Bing are working on a solution, but it may just be that the Web is finally growing too fast for conventional indexing.

This may also be one of the strongest signals that link sharing through Facebook, Twitter and other social sites is the way forward. Imagine searching an index of your friends' favorite ('liked') websites, rather than a spam-ridden search engine index. Today, our social graphs might be too small to cover the entire Web, but in a few years...

Update:
In an interview with Adotas, the CEO of Blekko (the company behind Spam Clock) says that the spam calculation is "an extrapolation based on the growth of the web and the fraction of spam that we're seeing."

Tags: bing, blekko, google, scraper, search, search engines, SearchEngines, spam, spam clock, SpamClock, web

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