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Google buys Widevine video optimization and DRM company

Google's been on an acquisition spree lately, and their newest buy is Widevine, a company that does streaming video optimization and DRM for a slew of big companies. AT&T, Blockbuster, Netflix, and Zip.ca (the "Netflix of Canada") are among the companies that have licensed Widevine DRM for their online video offerings.

Widevine does multiplatform streaming video -- Netflix, for example, uses it for devices like the Wii and XBox 360 as well as Web-based streaming. Google says it plans to improve Widevine's products and use Widevine's tech to improve its own, while maintaining the contracts Widevine already has in place.

Tags: DRM, google, netflix, streaming, video, widevine

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