Google Editions, Google's e-book store, to launch before 2011
Google Editions is a potential Amazon-killer, focusing on a read-anywhere, Web-based e-book model. Rather than targeting specific e-reader devices, like Amazon's Kindle or the Apple iPad, Google aims to make its books readable in any browser. Google Editions will also let individuals set up Google-powered e-book recommendations on their own sites and share the commissions with Google (which sounds a lot like Amazon's affiliate program).
More than 200 independent booksellers are reportedly on board with Google Editions, too. It's good news for brick-and-mortar bookshops, who are mostly missing out on the e-book boom. Although Google takes a cut, at least smaller retailers will have an easy way to deliver digital books to their customers.